Heineken Partners With A Bathing Ape® For Limited-Edition “#Heineken100” Capsule Collection

Today, Heineken®, the world’s leading international brewer, launches the eighth year of its coveted #Heineken100 program, partnering with A Bathing Ape® (BAPE®), the global streetwear phenomenon, on a limited-edition, four-piece capsule collection. For the first time in the history of the #Heineken100 program, this year’s products will be available for consumers 21 and older to purchase at a pop-up shop in New York City.NEW YORK, Dec. 7, 2017 /PRNewswire/ -- Today, Heineken®, the world's leading international brewer, launches the eighth year of its coveted #Heineken100 program, partnering with A Bathing Ape® (BAPE®), the global streetwear phenomenon. #Heineken100 previously collaborated with the...


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