The rise and fall of Jabong

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Fashion portal Jabong ranks among the e-tailers that redefined the concept of online shopping in India. But it is also in the list of companies that only flattered to deceive.

Jabong is being bought in an all-cash deal by Flipkart-owned Myntra for $70 million. That’s a steep drop from the $1.2 billion valuation for Jabong when it entered into the first such buyout talks with Amazon in 2014. But the decline isn’t sudden or unexpected.

Here is a brief overview of Jabong’s journey.

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